More ineffective prevention

I am not happy with the new federally-funded prevention campaign. I think it's great that the Obama administration is funding prevention in this country--already a hell of a lot more than Bush ever bothered to do--but it misses the mark. For those who don't know I'm talking about the newly-released '9 and 1/2 minutes' ad campaign. You can see it here:

http://www.cdc.gov/nineandahalfminutes/

First of all the TV spots only say "get the facts about aids". Well, what are those facts? A little more information please? Not everyone is going to be able to log on to visit the fancy website to see those facts.
There are no images of MSM, and the website only mentions MSM twice--once as "bearing the greatest burden" and one other time to get vaccinated for Hep A+B. MSM make up 53% of all new infections in this country! Therefore this messaging should speak to us! It doesn't--the website has tons of pictures of men and women together in what are (to me) obvious coupling situations. There are no such images of men together. There is only one image with two separate white men that look "stereotypical" but no men of color together.
That probably has to do with no-promo-homo still being on the books (thanks, Jesse Helms, I hope it's nice and warm where you are) but I still think it sucks. What a disappointment. I hope that our friends in DC and Atlanta can get it together and roll out a major campaign targeting MSM.